Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It by April Dunford

Author:April Dunford [Dunford, April]
Language: eng
Format: epub
Tags: Business & Economics, Consumer Behavior, marketing, General
ISBN: 9781999023003
Google: UAKCwwEACAAJ
Publisher: Ambient Press
Published: 2019-05-14T23:18:59.417953+00:00

STEP 4.

List Your True Competitive Alternatives

Customers don’t always see competitors the same way we do, and their opinion is the only one that matters for positioning.

It’s natural for product creators to start by looking at the product and its features to determine the best market, and then build a context around that. As product people, it’s often the place where we feel most comfortable. After all, who knows more about our solution than us? But you need to look at those features from a customer’s point of view.

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